I've been a designer at every level, from individual contributor to leading a team of 21.
That range is what shapes how I hire, how I coach, and how I set direction.
Agility**
From leading a 21-person team to being the first design hire at early-stage companies. I know how to build from scratch and scale what exists, on both the agency and product-centred sides.
Founded an international design school after teaching in higher education for 10 years. Signed partnerships with startups and design personalities, accumulating deep knowledge in training and hiring designers.
Co-owned product strategy, worked directly with CEOs, and partnered with engineering leadership. Comfortable operating across disciplines to align teams around shared outcomes.
Consistent track record in building design systems, establishing DesignOps practices, and improving design-to-development workflows, supporting the creation of scalable infrastructure.
Took a three-person design function inside a 1,500-person company and turned it into a 21-strong cross-disciplinary organization spanning product design, game design, and animation — building the culture, processes, and career paths that didn't exist before.
From 3 People to 21: Building Design From the Ground Up
Joined a small design team at a leading mental health app and built the foundations it needed to scale — from introducing its first design system to leading a full app redesign, all while navigating tough strategic calls on product and a rebrand initiative.
From App to Ecosystem: Redesigning 7Mind's Design Organisation
2023 Design system recognised by Supernova for innovation in token management.
2017-2022 Founder of The New Digital School, training 50+ international career-changers.
2022 SAP Quality Award for SwissRe digital report redesign.
2013-Today Speaker and mentor at several international design conferences and events.